Vita app case study

Chronic diseases that most of the time (anywhere between 70–90%) are preventable through making better life choices.

Quick read

• Vita is a scalable app designed to reduce chronic illness by encouraging users to adopt a plant-based diet
• It applies human-centred design to eating and dietary habits to understand what and why people eat
• By supporting the formation of new eating habits, Vita aims to reduce the number of people living with chronic disease in Australia
• At present an estimated 4.9 million Australians 18 and over have two or more chronic diseases

The brief

Vita approached us to help scale their current in-person program by taking it digital and in the process using human-centered design + research into habits to create a MVP that encourages widespread uptake of a plant-based diet.

To create a digital product that helps people ‘eat better.’

Deliverables:

• Web or native app MVP
• Built on the latest research into habits and plant-based diets
• Ability to monitor or track what users put in their body
• Scaleable