Vita app case study

PJ Calhoun
6 min readApr 21, 2021

Chronic diseases that most of the time (anywhere between 70–90%) are preventable through making better life choices.

Quick read

  • Vita is a scalable app designed to reduce chronic illness by encouraging users to adopt a plant-based diet
  • It applies human-centred design to eating and dietary habits to understand what and why people eat
  • By supporting the…

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